Pros and cons of buying online

In the lead-up to the festive season, consumers are increasingly turning to online shopping portals instead of visiting physical stores – but there are a number of factors they need to remember when ordering goods from overseas. Oliver Facey, vice-president:...

The pros and cons of mobile marketing

Although 80% of respondents feel annoyed when receiving unsolicited mobile marketing messages, the same proportion could be won back by operators and brands if they implemented best practices to improve customer engagement. This is one of the findings from a new Ifop...

Inkjets versus lasers: the pros and cons

Printers are common in both the workplace and home. Although many businesses are working towards a paperless environment with the increase in “green” awareness, printers are still an essential office tool, says Heinrich Pretorius, Canon and OKI product...

The pros and cons of big data

The opportunity to harvest insights from big data, much of which is marketable or can generate income, is obvious gold up for grabs, says Mervyn Mooi, director at Knowledge integration Dynamics (KID).  Besides that, the transition of data or information from a...