Apr 2, 2015
A new study has revealed a massive perception gap between how well businesses think they are marketing and their customers’ actual experience. The US study by IBM and Econsultancy found that almost 90% of marketers agree that personalising the customer experience is...
Apr 1, 2015
Although consumers value privacy, they do not typically alter their online behaviour to protect themselves. This is among the key findings from a recent study commissioned by Trend Micro Incorporated. The global study conducted by Ponemon Institute, Privacy and...
Apr 1, 2015
South African consumers are fond of multi-banking: a trend where businesses and individuals prefer to bank with more than one banking partner. According to an annual business tracking survey done by TMS, 14% of small businesses do not have a “main bank”....
Mar 27, 2015
If retailers empower consumers with maximal control over the gathering and use of their personal and behavioural information, they will be able to create mutually beneficial relationships. This is according to Christie Koorts, University of Stellenbosch Business...
Mar 19, 2015
Despite the vast opportunities that Africa is presenting to various brands and businesses, communicating with the continent’s one billion consumers can be a challenge due to the various cultures, political situations and language barriers that exist. This is according...
