Aug 24, 2015
The traditional way of seeing customer acquisition and customer retention as separate disciplines is an extremely dangerous way of running a modern business, because it traps you in a public lie. So says Sandra Galer, consulting director for Merchants, South Africa’s...
Aug 11, 2015
A new IDC Financial Insights study, Branch Transformation in a Digital World, highlights that bank branches can elicit more customer retention and more cross-selling than any other method as the time to talk to customers remains the best way of understanding how to...
Jul 22, 2015
Developments in technology and new business trends such as social networking and mobility have all resulted to make the customer king within the mobile-first, cloud-first era, says Leon Wright, Cloud & Enterprise Business Group lead at Microsoft South Africa....
Jul 15, 2015
When it comes to lead generation, engineering firms have a tougher job than consumer businesses, as not only does cultivating new customers take time, but if marketing is too ‘out there’ it could impact on the firm’s perceived reliability. So says Louise Robinson,...
Jun 30, 2015
“Did you know that it costs more to gain a new customer than to have a devoted one? So, why then are budgets, in general, spent more on attaining new customers’ attention than offering attention to its current customers?” asks Ebrahim Dinat, COO at contact centre...
