Mar 28, 2014
Engaged customers are usually better advocates of the brand and are more loyal and more profitable, according to research by Gartner. Gartner has identified four underlying attributes that can help customer relationship management (CRM) leaders to improve their level...
Aug 8, 2013
The rise of smart devices and a focus on customer loyalty has created the proverbial “perfect storm” for enterprises that want to reinvent the customer experience around smartphones and tablets, says Deon Scheepers, strategic consultant EMEA Interactive...
