Digital transformation to retain customers

You only get one chance to make a first impression – or, so the saying goes. In the modern business world, the saying couldn’t be more apt. A customer’s earliest engagement with a company sets the tone for the future. Many organisations are pouring huge amounts...

Ease of use key for keeping customers

The most important characteristic to ensure satisfaction in communicating with a company is the ease of use and simplicity of the process. According to the International Data Corporation (IDC) 2014 Services Consumer Survey, on average, 65% of respondents said they...