Effective design key for business success
Effective design is not the sole preserve of design agencies or software developers, and organisations willing to place design at the centre of their business can steal the march on their competitors. Rob Enslin, Lead Consultant for Experience Design at ThoughtWorks, argues the case for developing a design culture to help businesses achieve success. User experience is a term that has gained prominence in the age of mobile and enterprise applications, but organisations that restrict their thinking on design to only what their customers see or interact with are missing a real business opportunity.
Four trends shaping the UX design space
We’re all attracted to products and services that are easy to use, bring us enjoyment and improve our lives. We can’t explain why a product is well designed or why we like to use it – it just is and we just do. It’s a decision we make subconsciously without realising that a lot of thought and research went into the product – through a processes known as customer-centric design, says Reynhardt Uys, associate consultant, Customer Experience and User Experience, at BSG.