Aug 4, 2015
A new report by global analyst firm Ovum has found Adobe to be the overall market leader for digital marketing platforms, followed closely by IBM, Oracle and Salesforce. SAS and Teradata are the market challengers, and new market entrant Marketo is a follower....
Nov 4, 2014
Marketers are investing in the customer experience to drive business advantage and profitable revenue growth, according to a survey of marketing executives by Gartner. The survey found that marketing budgets remained healthy in 2014, with, on average, companies...
May 2, 2014
Digital marketing budgets will rise by 10% in 2014, following a double-digit percentage increase in 2013, according to a survey of marketing executives by Gartner. The survey found that, on average, companies spent 10,7% of their annual 2013 revenue on overall...
Aug 23, 2013
Ovum has revealed that IBM and Adobe are ahead in the race to become the enterprise digital marketing platform providers of choice. With mega-vendors investing tens of billions of dollars to gain a foothold in the enterprise digital marketing platforms market, Ovum...
Jun 14, 2013
Marketers are missing a powerful opportunity to engage with consumers and deliver personalised experiences that drive brand affinity, according to research from Adobe Systems. The State of Online Advertising study polled both consumers and marketers in seven countries...
