GoMetro launches e-mail service

In another move to help South African commuters by using mobile technology, GoMetro has launched a service for commuters to initiate an e-mail to their employers from a delayed train – no matter their device type. This button has been designed for the South African developing environment for users who do not have e-mail addresses and are accessing train times and delays on older phones – they don’t even need an Internet connection.

Lead generating e-mail campaigns

Sending out an e-mail as part of your lead generation campaign is not unlike trying to strike up a conversation with someone who you would ultimately like to date. The goal is to be so irresistible with that pick-up line that the prospective suitor – or in this case,...

E-mail archiving is critical

In a fast moving and rapidly evolving business environment, which is undergoing a transformative shift to digital communications – it is increasingly important for businesses to protect themselves against legal, financial, and reputational risks, says Yossi Hasson,...

Don’t forget the SMS

With the proliferation of BBM and WhatsApp, It’s easy to imagine that instant messaging is overtaking SMS. But this perception can be halted due to one simple statistic. The average open rate for SMS message is a massive 98% In a world where social and digital media...

IS offers Mimecast solutions

Industry-leading information management company, Mimecast, continues to expand its reach into the South African and African market with their channel focused business model that was launched in May 2012. Since that time, it has consistently grown from strength to...