Oct 30, 2013
Seventy-nine percent of companies market on Facebook – betting billions on Facebook’s potential and buying into its promise to revolutionise marketing. But they could be wasting their money. In a new Forrester report, vice-president and principal analyst...
Oct 2, 2013
Gartner says that poor data quality is a primary reason for 40% of business initiatives failing to achieve their targeted benefits. Data quality also affects the overall labour productivity by as much as 20%. Information management and data integration are expected to...
Aug 15, 2013
Although almost all marketers make use of social media – ranging from branded Facebook and Twitter accounts to blogs, forums and paid ad placements – more of these campaigns fail than succeed. Forrester forecasts that US marketers alone will spend $4,8-billion...
May 10, 2013
Accepting higher project failure rates can help organisations become more efficient more quickly, according to Gartner. Gartner says project and portfolio management (PPM) leaders who take a “fail-forward-fast” approach that accepts project failure rates...
Apr 24, 2013
Projects often involve a lot of time and money, making it essential to minimise risks, attempt to avoid the common project hazards and maximise returns. Unfortunately, even when selecting a seasoned project management partner, there are still a number of pitfalls to...
