May 2, 2014
Digital marketing budgets will rise by 10% in 2014, following a double-digit percentage increase in 2013, according to a survey of marketing executives by Gartner. The survey found that, on average, companies spent 10,7% of their annual 2013 revenue on overall...
Apr 22, 2014
Optimising application development and maintenance (ADM) can cut costs by more than 50%, according to research by Gartner. Sourcing managers can develop and implement sourcing strategies, metrics and processes to help CIOs cut costs in half by eliminating legacy...
Apr 17, 2014
The Nexus of Forces, which is the convergence of the four powerful forces of social, mobile, cloud and information, is driving innovation in the government sector, according to Gartner. “Smart government integrates information, communication and operational...
Apr 17, 2014
Gamification has become an essential part of any digital business strategy – a way to digitally motivate people and overcome barriers of scale, time, distance, connectedness and cost, according to Gartner. Digital business leaders are using gamification to add...
Apr 11, 2014
The hallmark of a digital business will be the ability to spot opportunities that might span a matter of seconds, according to Gartner. Gartner introduced the concept of a “business moment” – a transient opportunity that is exploited dynamically...
