Keeping customers loyal to a bank

“Money is simple. The art is raising trust and dealing with people,” stated the IBM Institute for Business Value in its publication Fit, Focused and Ready to Fight. How Banks Can Get in Shape for the Battle Ahead, published shortly after the near global financial...

Mxit retains its users’ loyalty

South Africa’s home-grown instant messaging service, Mxit, may have been supplanted by Facebook as the country’s biggest social network, but it has succeeded in maintaining the loyalty of its user base. This emerged from the final analysis of the SA Social Media...

Vendor loyalty is key to channel success

For most vendors, developing an effective partner channel is a critical success factor says Tony Abrahall, GM of First Distribution. “As a distributor representing the premium global IT vendors, our role is to help them build their businesses through effective channel...

Mine loyalty programmes for data insights

Progressive health retail outlet Wellness Warehouse is using insights gained from its loyalty programme to drive merchandising and promotion decisions – and is seeing the benefits. “The major insight has been that our most loyal customers are nothing like our typical...

Improved networks drive consumer loyalty

Improved network performance is vital to ensure subscriber loyalty among smartphone users, and will provide operators with a significant competitive advantage. These are some of the finding from a new report from Ericsson ConsumerLab, which also shows that current...