Effective marketing is as simple as EMM

Effective marketing is becoming more and more of a challenge these days, because the customer is well-informed, interacts through multiple channels, uses their peers as a primary information source and wants the best customer experience possible. Gerald Naidoo, CEO of...

Teradata conference highlights key trends

Delegates from Bytes Universal Systems and several of its key clients recently attended the Teradata Partner Conference in Dallas, Texas. The growing importance of big data was one of the key trends at the conference, which was attended by 4 500 delegates. Keynote...