Oracle tool lets users develop mobile apps

Oracle has previewed its Mobile Application Accelerator, a new capability in Oracle Mobile Cloud Service. Mobile Application Accelerator is a cloud-based offering that brings mobile application development capabilities to professionals with no previous software...

The economics of free mobile apps

There is no hard and fast rule for making money out of mobile advertising and app monetisation. IDC and App Annie have released a joint report entitled “Mobile App Advertising and Monetisation Spotlight 2012-2017: The Economics of Free”, which explores mobile app...

No holy grail for mobile app development

We work in a fragmented, multi-platform mobile environment – none more so than in South Africa. Our market is heavily skewed towards older “feature phones”, although the major smartphone vendors are increasing their market share exponentially year-on-year,...

Mobile apps drive flow of personal data

By 2017, mobile apps will be downloaded more than 268-billion times, generating revenue of more than $77-billion and making apps one of the most popular computing tools for users across the globe, according to Gartner. As a result, Gartner predicts that mobile users...

Tiny percentage of mobile apps will make it

Consumers are increasingly turning to recommendation engines, friends, social networking or advertising to discover mobile applications rather than sorting through the thousands of mobile apps available. As a consequence, Gartner predicts that through 2018, less than...