Databases key to sales and marketing

Having valid, actionable databases of customers, be they current or potential, is a highly valuable marketing and sales tool which can not only drive new business, but can boost profits and improve CRM. Louise Robinson, sales director of CG Consulting says databases...

Sales selling strategies need to evolve

Complex disruptive technologies have drastically changed the IT needs of customers. Aptronics’ sales director Richard Blewitt takes a look at how technology companies can change their sales selling approaches to adapt. Traditionally, IT was a cost centre in a...

Laptop, desktop sales grow for Esquire

While South Africa’s economic growth appears to be crimped, with concerns that the economy will be negatively affected by the impact of unemployment, load-shedding and industrial action during 2015, it would seem that the small and medium enterprise (SME) market is...

Smartphones set to dwarf PC, tablet sales

The combined total market of smartphones, tablets, 2-in-1s and PCs is set to grow from 1,8-billion units in 2014 to 2,5-billion units in 2019. During that time, smartphones will grow to represent the overwhelming majority of total smart connected device (SCD)...

Esquire’s laptop, desktop sales grow

While South Africa’s economic growth appears to be crimped, with concerns that the economy will be negatively affected by the impact of unemployment, load-shedding and industrial action during 2015, it would seem that the small and medium enterprise (SME) market is...