Seniors are an attractive market

May 7, 2015

The senior market is a lucrative one to explore. The population over 60 stood at 912-million in 2014, representing 12,6% of the global population – and by 2030 will account for 18%, reaching 1,5-billion globally.This is according to market research company Euromonitor...

Seniors stay young with comms technology

Aug 13, 2014

A new study from Ericsson ConsumerLab carried out in the US shows that seniors who use communications technology feel more enriched, informed, younger and more in touch with others and society.

Seniors need online security education

Jun 2, 2014

McAfee has announced its Online Safety for Silver Surfers programme – a free initiative that uses McAfee and Intel employees as volunteers to teach seniors ways to stay safe and secure while interacting online. According to a McAfee study called Fifty-Plus Booms...