Nedbank offers big data analysis tool
Nedbank has launched what it believes is a first-in-market data analytics tool, Nedbank Market Edge, enabling merchants and other businesses to gain business intelligence and valuable insights into client behaviour through big data. Nedbank Market Edge seeks to empower Nedbank card-accepting companies to develop informed strategies on the back of their own big data, by utilising a multi-layered, user friendly dashboard that draws data from client’s card transactions.