Brands don’t understand consumers

A new study has revealed a massive perception gap between how well businesses think they are marketing and their customers’ actual experience. The US study by IBM and Econsultancy found that almost 90% of marketers agree that personalising the customer experience is...
AFP scores with new football app

AFP scores with new football app

Football fans will be able to get even closer to the teams they support in the predominant European leagues with the launch of a new app by leading news agency AFP. AFP#TweetFoot leverages the best of Twitter to follow top national football leagues in Europe,...
Africa in bad mood on Twitter

Africa in bad mood on Twitter

Pessimism, frustration and suffering paint a gloomy image of Africa, depicting the mood of the continent’s one billion population, and reflected in a recent sentiment analysis of Twitter aimed at mapping Africa’s frame of mind. TA telecom’s data scientist Mahmoud...
Dell, Intel debut new movie

Dell, Intel debut new movie

Dell is collaborating with Intel on a social film titled What Lives Inside – the fourth film of the “Inside Films” series. The film will be directed by two-time Oscar-winner Robert Stromberg (Maleficent) and stars Colin Hanks (TV’s Fargo), J K...
Acer on the rebound

Acer on the rebound

Acer has quietly turned its business around in the Europe, Middle East and Africa region. The company has settled down into a strong and consistent execution mode, says MEA director David Drummond, and recently posted a profit after some years of losses. “2014 was a...
Galactic wind near black hole

Galactic wind near black hole

Scientists have connected a fierce “wind” produced near a galaxy’s monster black hole to an outward torrent of cold gas a thousand light-years across. The finding, which combined observations from the Japan-led Suzaku X-ray satellite and the European Space Agency’s infrared Herschel Space Observatory, validates a long-suspected feedback mechanism enabling a supermassive black hole to influence the evolution of its host galaxy.