Ripple effect of VW scandal
Revelations that as many as 11-million diesel vehicles may have been fitted with software designed to deceive emissions testers have dealt a hammer blow not just to Volkswagen’s reputation but potentially to the entire German nation brand.
IoT makes it to the big time
While the Internet of Things (IoT) continues to evolve and expand, moving from the planning stage to execution, the momentum is quantifiable.
Mobile links to conspicuous spend
There is a link between the desire for social mobility and conspicuous spending – particularly in a society like South Africa’s with a marked difference between “haves” and “have nots”. The recent Ask Afrika Icon Brands survey...
Email key in communication
Customers demand perfect moments from brands, where relevant deals on items they want, often before they realise it themselves, are presented at precisely the right time and place. This is one of the findings from IBM’s 2015 Email Marketing Metrics Benchmark...
Trevor Noah is SA Social Star of the Year
It’s not just in the US that local comedian Trevor Noah’s star continues to burn brightly – a powerful performance across multiple social media platforms has also earned him the accolade of South Africa’s Social Star of 2015.