Insurance market embraces marketing and sales automation

Analysts expect insurers to focus on automating the marketing and sales functions. By Nelson Camara, go-to-market executive at SilverBridge Holdings By doing so, insurers can embrace a data-driven marketing approach which enables personalised campaigns that are more...

Bring the omnichannel B2C experience into the B2B retail space

The pandemic caused a rapid acceleration of digital channels across all spaces, and the retail sector is no different. By Andrew Dawson, MD of MACmobile However, while most of the focus has been on the customer-facing side, there is a lot of benefit that could be...

Guiding principles for zero trust in banking and financial services

When it comes to adopting a zero trust approach, many organisations in the financial services sector already have most of the constituent parts required. By Hila Meller, BT vice-president security: Americas, EMEA and APAC In fact, we estimate organisations already...

Digital banking key to reaching previously unbanked markets

Traditional bricks and mortar banks have been heavily disrupted by the emergence of digital banking in South Africa. By Sumit Kumar Sharma, enterprise architect and head of advisory services at In2IT Technologies These new entrants into the market have the advantage...

Free learning app aims to reach 26m young Africans

Trace and the Mastercard Foundation have launched Trace Academia , a free-to-use, interactive, mobile-based learning application that aims to enable 26-million young Africans to acquire on-demand, market-relevant skills. Trace Academia is available on Android and iOS...

Quest to go digital could leave talented youth behind

The world is undergoing change at a rapid pace, hurtling developed society into a more digitised future. By Nyari Samushonga, CEO of WeThinkCode_ And yet, the more things change, the more they stay the same. Some of the most prominent digital innovations display the...