New mobile research tool debuts

Mobile marketing firm InTarget has unveiled a research application that survey participants access on their cellphones using USSD menu-driven technology. What’s more, there is an instant gratification element as customers engaging with a particular survey can be...

Nutanix stays on top of customer loyalty

Nutanix has received the Omega NorthFace Scoreboard Award for the third consecutive year, demonstrating its on-going commitment to building sustainable, long-term customer loyalty. “We are extremely proud to be recognised for our unwavering commitment to the...

Strong community can enhance customer loyalty

Competition for customer loyalty is fierce today and organizations are looking for every advantage. One of them can be a strong community that can be enhanced by community management tools, workflow enhancements and enhanced user-experience capabilities, says Rob...

Deloitte Digital named as CRM leader

Gartner has named Deloitte Digital a leader in CRM and Customer Experience Implementation Services for the fourth consecutive year. The December 2015 report entitled, Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide, positions Deloitte...

SWARM taking mobile loyalty card market by storm

Cape Town-based SWARM Loyalty, a specialist developer of mobile loyalty card and customer marketing applications, has secured the backing of an IT venture capital consortium as part of a rapid expansion drive in the local hospitality market. Made up of experienced IT...

Professional lead generation boosts sales

In order to make sales, a business has to have qualified leads, and the best way to do this is thorough lead generation, or the process of establishing interest in products or services among a specific target market. Generating leads involves a process. There are ways...