Build fans, not audiences

Gone are the days of the passive audience that is willing to receive marketing messages at the whim of the advertiser, says Richard Firth, chairman and CEO of MIP Holdings. The new, more demanding, generation of consumers, has been exposed to so much advertising that...

Managing the customer experience

The ultimate result of today’s many business challenges is that it is more important now than ever that companies know their customers better. That is the end goal of customer experience management, and yet, many companies still fail in obtaining a holistic...

Sage ERP X3, Sage CRM integrate

Sage ERP Africa, a leading provider of business management software and services to small and medium-sized businesses, has announced integration between Sage CRM and Sage ERP X3. This integration provides mid-market enterprises with a single, customer-centric view...

Big data key to successful online marketing

The world of e-commerce and online business is a highly pressurised market. The need for 24/7 operations, an environment of global competition, and customers who are both price sensitive and incredibly vocal, make for a challenging business landscape, says Shailendra...

CommVault achieves 97% satisfaction rating

CommVault has announced its continued industry leadership in technical support and services with a 97% customer satisfaction rating based on the results of the company’s 2014 support services survey. The rating marks the fourth consecutive year that CommVault has...

Pamoja, BluWave Software partner

Pamoja, together with its partner BluWave CRM Software, is extending the benefits of advanced software to uplift the sales function in business. As a result of the alliance and exposure to next generation CRM infrastructure and service linked to the cloud, sales...