Jun 3, 2013
Wesgro, the official destination marketing, investment and trade promotion agency for the Western Cape has invested in Sage CRM with e-marketing, the preferred vendor is AWCape, an official supplier of Sage CRM solutions. This investment follows the successful...
Apr 22, 2013
As a customer, do people know how many business relationships they have? Listing them can be an interesting exercise: the phone company; the supermarket; the doctor; the dentist; the garage; the bank; the gym; the place they buy lunch – almost everybody can rack...
Apr 22, 2013
InfoBuild has announced the launch of Information Builders’ WebFOCUS Social Media Analytics. The solution uses data from social media interactions to provide insight into sales and marketing, product quality and customer-centric issues. “Facebook, Twitter and other...
Mar 27, 2013
FrontRange, the only provider of Hybrid IT Service Management solutions, last week announced a significant upgrade to its HEAT Service Management solution that provides a complete, closed loop lifecycle approach to centrally monitoring and managing an organisation’s...
Mar 19, 2013
The ability to measure sales activity against actual marketing expenditure – commonly referred to as “closing the marketing loop” – has historically been a challenge for all retailers, decreasing the overall effectiveness of marketing campaigns. Bevan...
Feb 14, 2013
The world’s most valuable brands, such as Coca-Cola, Google, McDonalds and Apple, all have one thing in common – they recognise the crucial role of providing a consistent customer experience. As a result, South African businesses are being urged to follow suit...
