Big data answers ‘what if’ questions
Almost any definition of big data is based on Doug Laney’s original preposition of the three Vs – velocity (the data is growing rapidly), variety (the data comes from many sources – both structured and unstructured) and volume (the data is big), says Gary Allemann, MD of Master Data Management. However, there are challenges with the three Vs definition for big data. Furthermore, many organisations believe that big data is business intelligence (BI).
