Boost customer lifetime value with innovative CX

The past few years have seen a growth in the adoption of digital customer engagement channels by organisations, as digital engagement provides them with valuable data on customer behaviour, which enables them to optimise their marketing strategies and product...

A data culture drives better decision making, customer centricity

As companies navigate challenging market conditions and respond to rising interest rates and costs of doing business, the role data can play in driving strategic decisions is more important than ever. Yet having data doesn’t automatically ensure that businesses...

How SMEs can keep their customers happy

Everyone hates bad customer service, but it’s amazing how many companies continue to get it wrong. Why do companies keep failing to meet customer expectations, even while putting so much effort into getting it right? Nadine Martin, head of business operations at...

Embrace UCX to improve customer engagement

Modern consumers have become accustomed to communicating with brands over their preferred communication channels, whether this is chat, voice or other virtual experiences, meaning that offering a Unified Customer Experience (UCX) is key for businesses to build...

Email still tops in lead generation and sales

With the rate (and ingenuity) with which technology and communication is constantly evolving, you’d be forgiven for thinking that social media, robo-calling, and chat bots would dethrone email, but think again. By David Lichtenstein, co-founder and CEO of...

Essentials for a winning customer experience strategy in 2023

Once a major differentiator between companies, customer experience is now essentially a matter of survival. By Dori-Jo Bonner, digital engagement strategist atTilte Aside from the fact that almost 90% of organisations now claim to compete primarily on customer...