Email still tops in lead generation and sales

With the rate (and ingenuity) with which technology and communication is constantly evolving, you’d be forgiven for thinking that social media, robo-calling, and chat bots would dethrone email, but think again. By David Lichtenstein, co-founder and CEO of...

Essentials for a winning customer experience strategy in 2023

Once a major differentiator between companies, customer experience is now essentially a matter of survival. By Dori-Jo Bonner, digital engagement strategist atTilte Aside from the fact that almost 90% of organisations now claim to compete primarily on customer...

Beyond digitisation: cornerstones of excellent customer experience

One of the most valuable contributions that data and data analytics have made to modern businesses is the ability that they offer to understand customers, engage meaningfully with them, and offer them the type of positive experience that keeps them coming back for...

How to improve the client service experience

Successful service-centric businesses have perfected the art of retaining clients. Arnoux Maré, co-owner of MJL Communications and CEO of Innovative Solutions Group (ISG) Crucially, a consistent client base is key to ensuring that companies have a stable, continuous...

30 years later, SMS remains a force to be reckoned with,

Despite the rise of advanced and hi-tech communication platforms in recent years, SMS usage for business communication is at an all-time high and the platform is expected to remain entrenched in this space for many years to come. By Marthinus Jansen van Vuuren,...

Modern businesses deliver exceptional CX across multiple touch points

The events over the past two years have seen a shift in how brands and consumers interact and engage with each other, with rapid growth in e-commerce necessitating the need for underlying digital transformation within organisations. By Heath Turner, digital platforms...