CX trends you need to be aware of this year

It’s no secret that customer experience (CX) is a major point of differentiation between organisations. By Prashanth Krishnaswami, head of CX market strategy and thought leadership at Zoho “One in three consumers (32%) say they will walk away from a brand...

Modernise CRM to improve the customer experience

CRM has evolved immensely from being a customer register to a dynamic customer experience management system. It is no longer just a sales tool, it’s a pillar of the customer experience (CX) and an ecosystem that comprises the entire customer lifecycle. By Nick...

Customer self-service is the next great digital divide

The drive to deliver excellent customer experiences consistently across multiple channels was a massive trend in 2021. This is going to continue this year. By Ryan Falkenberg, CEO of CLEVVA Solutions Covid has forced people to use digital and self-service channels....

Seamless communication is key to CX

Today, most companies know that a great customer experience (CX) is their best hope of standing out from their competitors. By Brent Haumann, MD of Striata Many are also aware of the fact that communication is key to building those experiences. After all, so much of...