Loyalty will be top of mind in 2022

The successful businesses of the future recognise that adaptability should not end with the innovations rolled out during the pandemic. By Robin Fisher, senior area vice-president of Salesforce Emerging Markets Across all industries we’re seeing the need for...

Personalisation becomes a top commerce priority

Many business and technology leaders name personalisation as a top commerce technology investment priority. However, they lack the sufficient tech needed to deeply tailor experiences across channels. By Nick Durrant, CEO of Bluegrass Digital They are experiencing...

Optimise customer service in line with the new WhatsApp pricing

February 2022 marks the date that WhatsApp for Business will be changing its pricing from the current notification-based model to a conversation-based model. This new way of costing conversations puts the customer at the centre of every engagement and can be used by...

Reimagining the customer experience

Even though the value proposition behind insurance has not fundamentally changed over hundreds of years, advancements in technology and the rapid digital transformation brought about by the Covid-19 pandemic have contributed to an increasingly sophisticated customer...

Direct selling industry shows resilience

Latest figures released by the Direct Selling Association (DSA) of South Africa reflect that the country’s direct sellers, who are entrepreneurs in their own right, have collectively earned R2,1-billion during the year, 2020. This but must be seen against the...

Effective customer experience begins with operations optimisation

Many leading brands find that the operational transformation journey is more challenging, costly, and resource-demanding than expected. Haydn Townsend, MD of Accenture Interactive in Africa Organisations must unify their people, processes, and technology around the...