Apr 19, 2022
Customer journey management (CJM) can help business owners boost customer satisfaction, increase sales and revenues. This is a method of optimising the online and in-store customer experience, often referred to as experience optimisation or journey mapping. By...
Apr 1, 2022
To stop losing customers and to succeed in an increasingly competitive B2B buying environment, ecommerce businesses need to focus on providing their customers with the right information that is specifically designed to enable them to buy. Today, sellers have far fewer...
Mar 14, 2022
South African companies are inherently innovative and many local brands are keen to engage with new technologies to better serve their customers. Mobile communications and chat commerce specialist, Clickatell, looks at the rapid growth of chat commerce in South Africa...
Mar 3, 2022
Earning a customer’s loyalty is critical to business success. It is often far easier (and more cost-effective) to retain existing customers than it is to find new ones, but how exactly do you keep them coming back for more? By James Bayhack , director:...
Feb 18, 2022
With Covid-19 the need for businesses to sort out their digital offerings has gone from an ‘in progress’ to ‘it has to happen now’. And by next year, it will be ‘why haven’t you automated yet?’. By Dave Williams, chief...
Feb 14, 2022
It’s no secret that customer experience (CX) is a major point of differentiation between organisations. By Prashanth Krishnaswami, head of CX market strategy and thought leadership at Zoho “One in three consumers (32%) say they will walk away from a brand...
