CRM security: Blueprint, not plugin. By design, not by default

Security concerns are changing the way companies approach their customer relationship management (CRM) platforms. The assumptions of a decade ago, where protection was bolted on post-implementation or wedged into existing workflows, are no longer sustainable. Eldon...

Conversation breaks through the app noise

With over 250 000 new mobile apps launched annually across Apple and Google’s app stores, and businesses continuing to push customers to download apps for single-use transactions, the reality of “app fatigue” is pushing customers further away, drowning sales...
Turn behaviour change into behaviour constancy

Turn behaviour change into behaviour constancy

Customer loyalty is a figurative holy grail of business. Why? Long-term customers have a higher lifetime value to companies, while acquiring a new customer can be between five and 25 times more expensive than retaining an existing one. By Riaz Galant, commercial...
Holistic business communications is automated or human as you need it

Holistic business communications is automated or human as you need it

There is no shortage of interest and discussion around artificial intelligence (AI), language modelling and other exciting new technologies in the context of business communications. However, the best way to see these technologies is that they are tools to achieve an...

The future of customer experience is human-centric

Despite the digital revolution, customers still crave something profoundly human: empathy, understanding and connection.  As AI becomes more embedded in customer service the challenge is not only technological – it’s emotional. Anne-Marie Pretorius, MD of Bizmod,...
How brands can tackle consumer dictatorship

How brands can tackle consumer dictatorship

Modern consumers are no longer satisfied with being “delighted” by good service, rather they expect instant results, full transparency, and absolute flexibility – all on their terms. And, if they don’t get what they want, they switch brands without hesitation,...