The value of customer complaints

Complaints are an inevitable aspect of running a business. Handling these customer grievances effectively is crucial, not only for maintaining a good relationship with the complaining customer but also for safeguarding your business’s reputation –...
RCS messaging could transform business communications

RCS messaging could transform business communications

The business communication landscape is undergoing a significant transformation, driven by the emergence of Rich Communication Services (RCS), a communication protocol aimed at replacing SMS messaging. By Olatayo Ladipo-Ajai, country manager at Infobip Nigeria Unlike...

Build personalised engagement with your customers

In today’s fast moving digital environment and with ecommerce becoming more popular, shoppers now expect a faster, easier and more intuitive online experience. A recent report by Klarna found that 57% of Gen Z and Millennials reported that they want an even more...
AI, phygital experiences to reshape the customer journey

AI, phygital experiences to reshape the customer journey

With brands recognising the power of conversations, AI-driven solutions, and phygital experiences, consumers can anticipate more personalised, seamless, and satisfying engagements with businesses this year. By Andrew Egan, Africa regional sales director at Infobip As...
Take your customer experience to new heights

Take your customer experience to new heights

A good customer experience (CX) has a delicate balance between relevance and respect, data precision, and human empathy. Thanks to advancements in cloud technologies and artificial intelligence, additional opportunities are created to use CX and drive new business...
Embracing AI to reshape customer interaction

Embracing AI to reshape customer interaction

World Innovation and Creativity Day fell on 21 April, reminding us of the boundless potential inherent in human ingenuity and technological advancement writes Tamara Rajić, director of business strategy: EMEA at Infobip. Artificial intelligence (AI) stands at the...