Customer communication management builds banking platform trust

Everyone knows what businesses like Uber and AirBnB are – they are platforms that connect vendors who have something to sell with people who want to buy those goods and services. By Peter Ottermann, chief technology officer at GhostDraft This platform concept...

Cybersecurity and customer trust an inseparable duo

The digital age has ushered in a new era of the customer experience, where data has become a valuable currency. However, this currency is also coveted by cyber criminals who are constantly seeking to exploit vulnerabilities in the ever-expanding digital marketplace....

Embracing generative AI to automate CX

For a very long time, artificial intelligence (AI) has promised a lot while remaining inaccessible to ordinary people. You’d read a headline about legal researchers using an AI tool to fight traffic fines or medical scientists using it to more accurately...

Capturing the value within customer data

Data remains an extraordinarily valuable business asset. Unlocked with the right digital keys, it can provide the business with visibility into customer preferences, market share, potential for innovation, growth opportunities and so much more. As Forrester points...

Modernise communication to improve customer experience

The advent of a hyper-connected, digital world has changed the way businesses and their customers interact. Far from just “leveraging” some digital tools to make life easier for customers, it is fair to say that the modern consumer insists on interacting...