Shaping the economy with service

As a small ripple can create a wave so can a company culture focused on service delivery transform an economy, writes Adnan Theba, sales consulting director at Oracle EMEA. The past few years have been categorised by significant changes in the technology landscape...

Forcing customers to use your app is brand vanity

Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy, but can exclude a sizeable portion of your customers in emerging economies, writes Pieter de Villiers, group CEO at Clickatell. Companies...

Outsourcing lead generation to meet sales targets

For the first time in a while, April doesn’t have too many public holidays, as Easter falls at the end of March this year. This is giving businesses an extra window to drive revenue, in a month that is typically quiet and less than stellar when it comes to...

Is customer-centricity the solution?

Quinton Pienaar, lead: customer engagement and salesforce at PwC South Africa, asks whether focusing on the customer is the way to survive the technology storm. A couple of years ago, you couldn’t walk into a boardroom without stumbling over big data. Today,...

Solving the SME scaling challenge

Polyflor South Africa is a vinyl flooring and building protection solutions company that services architects and commercial clients within the healthcare, commercial, education, retail and hospitality sectors. With product ranges in the thousands, sales and service...

Geolocation marketing for symbiotic relationships

Mobile is increasingly becoming the channel of choice for brand engagement, especially amongst younger generations who rely on their smartphones during their shopping journey. However, many brands have invested heavily in apps which are not delivering real return on...