Mar 20, 2018
Quinton Pienaar, lead: customer engagement and salesforce at PwC South Africa, asks whether focusing on the customer is the way to survive the technology storm. A couple of years ago, you couldn’t walk into a boardroom without stumbling over big data. Today,...
Mar 16, 2018
Polyflor South Africa is a vinyl flooring and building protection solutions company that services architects and commercial clients within the healthcare, commercial, education, retail and hospitality sectors. With product ranges in the thousands, sales and service...
Mar 5, 2018
Mobile is increasingly becoming the channel of choice for brand engagement, especially amongst younger generations who rely on their smartphones during their shopping journey. However, many brands have invested heavily in apps which are not delivering real return on...
Mar 1, 2018
Digitalisation has revolutionised many aspects of modern life – our communication, shopping, banking, entertainment and work. It is a major driver of business competitiveness and innovation – and for many organisations it has become a critical factor in...
Feb 19, 2018
Measurement and testing is rapidly becoming a standard requirement; however it is meaningless if we don’t understand how to apply the results of this testing or measurement and all we end up with is raw data without any meaningful application of it. By Jason...
Dec 15, 2017
The economic climate in South Africa can be comfortably described as volatile and, finding ways to entice new customers has never been more important. The cost of capturing customer attention in an already crowded market space is challenging as businesses are struggle...
