Apr 26, 2017
At a time where technology is adopted to automate manually driven processes, companies need to avoid the temptation of replacing the human touch entirely. This is especially the case where artificial intelligence (AI) is used to refine the customer experience (CX)....
Apr 26, 2017
Driverless cars, 3D printers and smart homes have arrived, and nobody is surprised any longer about pronouncements that artificial intelligence has come close to matching human capabilities, even surpassing it in some ways. Still, there are certain areas of life and...
Apr 19, 2017
Loyalty programmes have become a commodity to the extent that some form of a rewards programme has almost become a business-as-usual engagement between customers and their brands. Philip Stander, MD of Globetom examines how they can be used to improve a...
Mar 28, 2017
Today’s way of working distances us from observing how our customers interact with our brand. You could be working at head office and not get to see how your customers engage at store level. Even if you are engaging in surveys and telephone calls with customers,...
Mar 23, 2017
Mastering a dynamic brand and customer connection is critical in the digitalised environment where customer experience has replaced customer loyalty as the key focus of organisations. This is according to global information services company, Experian South Africa at...
Mar 23, 2017
Understanding what influences customers will help CEOs navigate organisational strategies and transformation according to LC Singh, global vice chair and CEO of Nihilent Technologies. The corporate tsunami is on its way and expected to significantly disrupt the...
