Solving the SME scaling challenge

Polyflor South Africa is a vinyl flooring and building protection solutions company that services architects and commercial clients within the healthcare, commercial, education, retail and hospitality sectors. With product ranges in the thousands, sales and service...

Geolocation marketing for symbiotic relationships

Mobile is increasingly becoming the channel of choice for brand engagement, especially amongst younger generations who rely on their smartphones during their shopping journey. However, many brands have invested heavily in apps which are not delivering real return on...

It’s time to embrace personalisation

Digitalisation has revolutionised many aspects of modern life – our communication, shopping, banking, entertainment and work. It is a major driver of business competitiveness and innovation – and for many organisations it has become a critical factor in...

Multivariate testing for your customer journey

Measurement and testing is rapidly becoming a standard requirement; however it is meaningless if we don’t understand how to apply the results of this testing or measurement and all we end up with is raw data without any meaningful application of it. By Jason...

Customer service on a shoestring

The economic climate in South Africa can be comfortably described as volatile and, finding ways to entice new customers has never been more important. The cost of capturing customer attention in an already crowded market space is challenging as businesses are struggle...

Smoke CI pioneers realtime customer intelligence

Smoke Customer Intelligence, the leading provider of customer experience management software, has partnered with AIGS and Yellowfin BI to overlay its customer feedback surveys with hard customer intelligence (CI), taking customer experience to the next level of...