Smollan improves service delivery with Interactive Intelligence

International retail solutions company Smollan has achieved new levels of efficiency and enhanced customer experience as a result of deploying PureCloud Engage by Interactive Intelligence Group), a global leader in cloud services for customer engagement,...

Managing and optimising a digital customer experience

Companies and organisations today drive digital transformation through creating innovative systems of engagement (SoE), based upon rethinking how to engage with their target audience(s), writes Kristian Thyregod, senior vice-president: EMEA at Riverbed Technology....

Big data and the consumer engagement model

Jonathan Holden, group executive of operations, and Phumla Tshabalala, managing executive of contact centres at Innovation Group, discusses the implications of big data and the associated impact on the customer engagement model. Big data is an immense collection of...

Harness behavioural psychology to enhance user experience

Over the past several years, behavioural psychology has attracted a great deal of interest outside of academic circles, writes Jason Ried, founder and MD of Fuzzy Logic. With one of its main sub-fields, behavioural economics, now influencing the strategies of major...

Build a loyal customer community through multimedia

Industrial communications provider, Metacom, is investing in interactive communication solutions for retailers, which allow them to differentiate, engage and communicate with their customers. Customer loyalty today can be easily defined as a moving target. Shopper...

How does customer service in the public sector compare?

Governments across the globe are moving towards a more integrated digital approach to serving citizens, writes Sydwell Shikweni, transformation director at Merchants. According to the 2016 Dimension Data Global Contact Centre Benchmarking Report, public sector...