May 16, 2016
The pathway for consumer journeys is steadily becoming more digitised with the number of digital touchpoints increasing by 20 percent every year. It’s a fiercely competitive market for brands to compete in what has been labelled ‘an era of Digital...
May 6, 2016
Software and solutions specialist DVT has successfully automated a “smoke” test for a client using the popular SugarCRM software solution at its Global Testing Centre (GTC) in Cape Town. As part of the project, DVT was also asked to validate the...
Apr 18, 2016
According to Temkin Group, a leader in customer experience (CX) research, 2016 is “the year of emotion”. “Our research shows that emotion is the component of customer experience that has the largest impact on loyalty, but it is also the area where...
Apr 5, 2016
In today’s global economy, characterised by technology commoditisation and consumerism, IT businesses are finding it tough to differentiate themselves from their competitors. Given how easy it is for consumers to buy IT solutions, it is no longer viable to...
Mar 17, 2016
In an era where customers are becoming their own advocates and – with the internet, mobile accessibility, social media and big data at our fingertips – it has become irresponsible for brands to not engage with their customers, to retain them; experts share...
Mar 7, 2016
Finding ways to grow the SA economy and reduce spending were two key objectives underpinning many of Pravin Gordhan’s proposals in last week’s Budget speech, in a desperate bid to improve South Africa’s fiscal position. Numerous mentions of the need...
