Aug 29, 2016
CRM is a great deal more than a marketing tool. In fact, an efficient CRM system can deliver enterprise-wide business benefits. Viesturs Zalaiskalns, channel manager at HansaWorld South Africa, explains how advanced CRM benefits the whole organization. CRM has evolved...
Aug 25, 2016
There is no doubt that generating leads is one of the most important steps to turning your target audience into buying customers. Leads, or potential sales contacts, are ineffective unless they are genuinely interested in your offerings, and for any business,...
Jul 14, 2016
With customers increasingly expecting an intelligent environment across all touch points, businesses that have invested in a customer experience strategy are seeing a significant impact on their bottom line, writes Lourens Swanepoel, chief technology and innovation...
Jul 13, 2016
Organisations that are not actively mining customer data and using that to support business decisions are missing out on valuable opportunities. They are also putting themselves at risk of not providing their customers with what they actually want and could lose those...
Jul 7, 2016
Nobody can deny that we are now in the age of the customer, writes Juan Bezón, chief commercial officer of PCCI Group. Through online and mobile channels they are well informed and this information allows them to compare and choose the most convenient provider/vendor....
Jul 1, 2016
While some South African companies have opened themselves to the opportunities offered by customer experience (CX), many either do not fully understand it or simply see it as a bolt-on to existing systems. Qaalfa Dibeehi, Forrester’s vice-president and principle...
