Nov 16, 2015
When starting a new year, most companies work on a 12-month sales cycle. However, given the plethora of public holidays, particularly in South Africa, there are effectively only nine months in which to do the work of 12. With Christmas coming up in less than 60 days,...
Nov 10, 2015
When selecting products consumers behave in different ways, some tend to be more loyal to a particular brand and others more open to experimentation. In their latest Iconic Brands research survey Ask Afrika identified four types of loyalists and anti-loyalists that...
Oct 29, 2015
Reaching every customer using mobile technology has become one of the most relevant communication tools today … this is where USSD (Unstructured Supplementary Service Data) plays a significant role in providing marketers with an interactive and realtime...
Sep 28, 2015
“Brands need to know their audiences intimately through constant engagement and analytical research in order to craft a winning social media strategy. This is the only way that they can deliver the truly consumer-first experience that today’s savvy users are...
Sep 22, 2015
The world of customers’ interaction with business is complex – a maze of engagement channels, devices, conversations and contacts. Making a connection between your customers and your brand requires new ways to not just stand out to the right audience with the right...
Sep 16, 2015
Today’s economy is highly challenging for the majority of businesses, from retailers to service providers and everyone between. By Gary Allemann, MD of Master Data Management Differentiating on product or price is simply no longer an option, as the competition...
