Sep 11, 2015
The world of technology remains saturated, as always, with on-trend buzzwords, writes Jiten Lala, head of sales: solution and portfolio at T-Systems in South Africa. The cloud “revolution” is here to help connect the Internet of Everything (IoT); while Big...
Sep 8, 2015
Core to any successful marketing campaign is the integrity, accuracy and reliability of data, and nowhere is this more true than in the banking sector. Starting off with reliable, targeted data bases of prospects is the first step to bringing new customers on board,...
Sep 3, 2015
Customer experience management that genuinely enhances customer “stickiness” depends on new strategies and now mindsets, says Frost & Sullivan. Speaking at the recent Interactive Intelligence Customer Experience Executive Forum in Johannesburg and...
Aug 24, 2015
The traditional way of seeing customer acquisition and customer retention as separate disciplines is an extremely dangerous way of running a modern business, because it traps you in a public lie. So says Sandra Galer, consulting director for Merchants, South Africa’s...
Jul 31, 2015
You need to identify your Content Types and Columns (metadata), and load all your content into SharePoint, says Kirk Schafer, director, Dac Systems. Problem is, there is a lot of content. And just like fiscal dumping is a no-no, just dropping a couple of thousand...
Jul 27, 2015
Ricoh has made it possible for print service providers (PSP) to give marketers a way to measure the efficacy of their print material in achieving campaign objectives and KPIs by linking it to traceable, digital resources. Clickable Paper has a new feature that help...
