Lead generation boosts focused sales

May 26, 2015

Sales is the heart of any successful business. However, in many industries, technical expertise forms the basis of the company, leaving sales lagging. This is particularly true in the IT space, where techies speak in feeds and speeds and sales leads are rarely found....

Customer retention and experience

May 25, 2015

One of the greatest challenges facing businesses of all types and sizes today is the need to maximise engagement with customers and grow revenues while lowering the costs associated with delivering an outstanding customer experience, across each of the businesses communication channels. This is where the use of customer analytics come in to enhance engagement and loyalty.

Customer service improved by big data

May 22, 2015

In an increasingly global and commoditised world, differentiating on product and price has become a challenge to say the least. The fact is that any product, solution or service your organisation can deliver, no matter how innovative at the time, can and will be...

Accounts receivable can boost business

May 22, 2015

The accounts receivable (AR) function is vital in any organisation, ultimately driving or hindering both cash flow and profitability, says Shaun Dicker, head of Operations at Intervate. A bad debtor’s book has a direct impact on cash flow and profitability and the...

Outsource customer management

May 13, 2015

The contact centre industry has reached a crossroads more significant than any other in its history and, this time, operators have no choices left. So says Zain Patel, operations director: Domestic at Merchants. “Contact centres were developed, four decades ago,...

Marketing has been mobilised

May 8, 2015

The success of mobile marketing with consumers makes this a potentially valuable asset in B2B communications. But there are some important rules that must be observed. When brands speak to customers, their main priority is to grab those customers’ attention, so they...