Nov 25, 2013
Having an updated database that contains the names and contact details of both existing customers and prospective clients is one of the most vital marketing tools for a company of any size. “No matter what type of industry you’re in, your clients and business partners...
Nov 12, 2013
Many retailers are implementing Value Added Services (VAS) in an effort to enhance the customer experience, to generate incremental revenue, and to ultimately gain a competitive advantage, says Ian Steyn, executive : Products and Sales at Innervation Value Added...
Nov 8, 2013
If users still wait for customers to call them, their contact centre strategy is about to become outdated, says Deon Scheepers, strategic consultant EMEA Interactive Intelligence. Simply waiting for calls to come in, or worse – making outbound sales calls scripted to...
Nov 1, 2013
To be truly successful in marketing and advertising, we need to understand human motivation and behaviour at a deep level so that we are more able to influence it. Yet the marketing industry has clung to the same frameworks for modelling the ways that people evaluate...
Oct 21, 2013
Having a Web site is a quintessential component of business today, but by its nature its seldom a means to engage with your customers directly, in fact few businesses can say they are aware of what their customers are doing while visiting their sites. According to...
Oct 14, 2013
More companies these days would do well to follow the doctrine of Marshall Field. The 19th century US retailer, who coined the term “the customer is always right”, also said that goodwill is the one and only asset that competition cannot undersell or...
