Oct 7, 2013
Social networking has been one of the most profound innovations to sweep the world. Today, it accounts for around 20% of all Internet traffic, a huge increase considering it was virtually zero five years ago, according to ComScore, says Frank Reinelt, senior director...
Sep 26, 2013
Every day, people are flooded by a deluge of information. It is sometimes difficult to keep up and one can feel downright overwhelmed between e-mails cluttering up your inbox at an alarming rate and being confronted by the rapidly updated blogs and feeds on the...
Sep 25, 2013
There is a belief that cold calls for the purpose of appointment setting leave many a recipient cold, but it is still cited as being the second most effective tool for growing one’s business – second only to referrals. Indeed, data from intelligence and lead...
Sep 11, 2013
What are the roots of innovation as a social process and what is the relevance of the social nature of engagement in developing strategies for a social business, asks Marcela Ospina, digital strategist at Native. Citing Pentland’s The roots of innovation, “The actions...
Sep 10, 2013
Integrated marketing management, spanning technologies, communication channels and enterprise ecosystems, will be key to the success of marketing initiatives in future, says SAS. Addressing marketers and retailers at a briefing in Sandton this week, SAS executives...
Sep 6, 2013
The building and maintaining of a first-class Website has, in more recent years, become a top priority for many organisations. Whereas previously Website visitors would engage when they were ready, today’s users expect a far higher level of engagement. This in turn...
