Jan 23, 2014
In increasingly commoditised markets, the most important way for an organisation to distinguish itself from the pack – in a sustainable way – is through providing customers with a quality customer experience, and adding value to customers’ lives wherever possible,...
Jan 10, 2014
One of the biggest challenges that retailers will face in 2014 is the fear of losing their customers, as well as winning new ones, in a very competitive business environment. To address these challenges more and more companies will make aggressive investments in...
Nov 25, 2013
Having an updated database that contains the names and contact details of both existing customers and prospective clients is one of the most vital marketing tools for a company of any size. “No matter what type of industry you’re in, your clients and business partners...
Nov 12, 2013
Many retailers are implementing Value Added Services (VAS) in an effort to enhance the customer experience, to generate incremental revenue, and to ultimately gain a competitive advantage, says Ian Steyn, executive : Products and Sales at Innervation Value Added...
Nov 8, 2013
If users still wait for customers to call them, their contact centre strategy is about to become outdated, says Deon Scheepers, strategic consultant EMEA Interactive Intelligence. Simply waiting for calls to come in, or worse – making outbound sales calls scripted to...
Nov 1, 2013
To be truly successful in marketing and advertising, we need to understand human motivation and behaviour at a deep level so that we are more able to influence it. Yet the marketing industry has clung to the same frameworks for modelling the ways that people evaluate...
