Aug 8, 2013
The rise of smart devices and a focus on customer loyalty has created the proverbial “perfect storm” for enterprises that want to reinvent the customer experience around smartphones and tablets, says Deon Scheepers, strategic consultant EMEA Interactive...
Aug 6, 2013
Their names are known throughout the world by millions of adoring fans, they are attractive, sometimes they are even genuinely talented, they are often absurdly wealthy – and for just a few million more, one of them might be willing to lend their gorgeous, famous face...
Aug 5, 2013
The Swaziland Electricity Company (SEC), the organisation responsible for the generation, transmission and distribution of electricity in Swaziland, has selected Sage CRM as a business enabler to help streamline their operations and customer service divisions. Sage...
Jul 30, 2013
Social media has taken the world by storm, and most companies are anxious to cash in on its benefits. But there is no quick fix when it comes to effective social media use, says Karl Reed, chief marketing and solutions officer at Elingo. There are huge potential...
Jul 30, 2013
Progressive health retail outlet Wellness Warehouse is using insights gained from its loyalty programme to drive merchandising and promotion decisions – and is seeing the benefits. “The major insight has been that our most loyal customers are nothing like our typical...
Jul 10, 2013
The importance of customers for any organisation is undeniable. However, according to the PBT Group so many businesses today tend to manage their organisations without acknowledging the importance of customers in their business models and operations. Says Gerhard...
