Hyper-personalisation can elevate CX

Hyper-personalisation has revolutionised customer engagement by tailoring experiences through data analysis and thus enhancing the Customer Experience (CX) – from in-store to in-app – by enabling retailers to create immersive encounters aligned with...

Virtual agents could tell you a thing or two about your business

If you’re a CEO or even a high-ranking executive, you’re probably confident you know everything (or almost everything) about your business. But no matter how much time you spend pouring over reports, making surprise visits to different departments, and...

Customer communication management builds banking platform trust

Everyone knows what businesses like Uber and AirBnB are – they are platforms that connect vendors who have something to sell with people who want to buy those goods and services. By Peter Ottermann, chief technology officer at GhostDraft This platform concept...

Cybersecurity and customer trust an inseparable duo

The digital age has ushered in a new era of the customer experience, where data has become a valuable currency. However, this currency is also coveted by cyber criminals who are constantly seeking to exploit vulnerabilities in the ever-expanding digital marketplace....

Embracing generative AI to automate CX

For a very long time, artificial intelligence (AI) has promised a lot while remaining inaccessible to ordinary people. You’d read a headline about legal researchers using an AI tool to fight traffic fines or medical scientists using it to more accurately...