How ESN can benefit marketing departments

Their names are known throughout the world by millions of adoring fans, they are attractive, sometimes they are even genuinely talented, they are often absurdly wealthy – and for just a few million more, one of them might be willing to lend their gorgeous, famous face...

A social approach makes business sense

In this the age of information dominated by the power of social collaboration using technology, the case for investing in social business is strong. A step beyond social media and networks, social business is the new frontier of business-to-business and...

A new kind of customer engagement

The rise of smart devices and a focus on customer loyalty has created the proverbial “perfect storm” for enterprises that want to reinvent the customer experience around smartphones and tablets, says Deon Scheepers, strategic consultant EMEA Interactive...

How ESN can benefit marketing departments

Their names are known throughout the world by millions of adoring fans, they are attractive, sometimes they are even genuinely talented, they are often absurdly wealthy – and for just a few million more, one of them might be willing to lend their gorgeous, famous face...

AccTech deploys Sage CRM for SEC

The Swaziland Electricity Company (SEC), the organisation responsible for the generation, transmission and distribution of electricity in Swaziland, has selected Sage CRM as a business enabler to help streamline their operations and customer service divisions. Sage...

No social media quick fix

Social media has taken the world by storm, and most companies are anxious to cash in on its benefits. But there is no quick fix when it comes to effective social media use, says Karl Reed, chief marketing and solutions officer at Elingo. There are huge potential...