Sep 25, 2013
There is a belief that cold calls for the purpose of appointment setting leave many a recipient cold, but it is still cited as being the second most effective tool for growing one’s business – second only to referrals. Indeed, data from intelligence and lead...
Sep 11, 2013
What are the roots of innovation as a social process and what is the relevance of the social nature of engagement in developing strategies for a social business, asks Marcela Ospina, digital strategist at Native. Citing Pentland’s The roots of innovation, “The actions...
Sep 10, 2013
Integrated marketing management, spanning technologies, communication channels and enterprise ecosystems, will be key to the success of marketing initiatives in future, says SAS. Addressing marketers and retailers at a briefing in Sandton this week, SAS executives...
Sep 6, 2013
The building and maintaining of a first-class Website has, in more recent years, become a top priority for many organisations. Whereas previously Website visitors would engage when they were ready, today’s users expect a far higher level of engagement. This in turn...
Sep 4, 2013
Like with any marketing campaign, the only way to tell if your SMS campaign is working is to consistently measure and analyse the key areas of the campaign. In order to do this effectively, the key metrics need to be identified, measured and analysed in order to learn...
Sep 3, 2013
Companies that want to drive the best possible results from electronic self-service channels such as the Web, mobile apps and kiosks should invest in the right tools to capture and analyse data about how customers are using these channels in real-life. So says Kevin...
