Aug 5, 2013
The Swaziland Electricity Company (SEC), the organisation responsible for the generation, transmission and distribution of electricity in Swaziland, has selected Sage CRM as a business enabler to help streamline their operations and customer service divisions. Sage...
Jul 30, 2013
Social media has taken the world by storm, and most companies are anxious to cash in on its benefits. But there is no quick fix when it comes to effective social media use, says Karl Reed, chief marketing and solutions officer at Elingo. There are huge potential...
Jul 30, 2013
Progressive health retail outlet Wellness Warehouse is using insights gained from its loyalty programme to drive merchandising and promotion decisions – and is seeing the benefits. “The major insight has been that our most loyal customers are nothing like our typical...
Jul 10, 2013
The importance of customers for any organisation is undeniable. However, according to the PBT Group so many businesses today tend to manage their organisations without acknowledging the importance of customers in their business models and operations. Says Gerhard...
Jul 8, 2013
It is true that a good customer experience will lead to more business, or better “word-of-mouth marketing”. Certainly, users all know that in the era of social media, a single negative customer interaction can lead to a public relations nightmare, says Deon Scheepers,...
Jul 5, 2013
Consumers live in an information age, where easy access to the world’s knowledge via the Internet has changed the way we approach everything from education to business. Today, customers are often way ahead of the salespeople who are “helping” them, armed with a...
