Jul 1, 2013
More than ever, companies need to find new ways to distinguish themselves from their competition. To win more customers, they need to create a unique customer experience, and must command consumer attention in increasingly innovative ways. “The fact is, creating...
Jun 24, 2013
The enthusiastic uptake and popularity of social networks such as Facebook and Twitter – which now reportedly accounts for 20% of all online activity – has convinced many companies to try and replicate that same level of success and reach with enterprise social...
Jun 19, 2013
When companies launch a new product, they generally have a marketing plan in place in order to ensure they promote the new offering most effectively. However, regardless of how well-planned a marketing campaign is, there is very little guarantee of it reaching the...
Jun 7, 2013
The worldwide recession may be fading in some sectors, but its repercussions are only being felt now in others. This has resulted in many businesses having an increased focus on maximising value, and a greater need for that eternal business goal: greater efficiency. ...
Jun 3, 2013
The world of business today is all about agility. Users have agile software development, agile IT, and now, increasingly, analysts are talking about agile service as the next wave in customer experience management. Agility is all about keeping up with the needs of a...
Apr 9, 2013
One of the leading phrases in articles about marketing is “lead generation”, or “lead gen”, for short. The term, which has actually been around for a while but is still an industry buzz phrase today, refers to the process of generating consumer interest – which will...
