Effective design key for business success
Effective design is not the sole preserve of design agencies or software developers, and organisations willing to place design at the centre of their business can steal the march on their competitors. Rob Enslin, Lead Consultant for Experience Design at ThoughtWorks, argues the case for developing a design culture to help businesses achieve success. User experience is a term that has gained prominence in the age of mobile and enterprise applications, but organisations that restrict their thinking on design to only what their customers see or interact with are missing a real business opportunity.