Consumers name their favourite brands

Consumers name their favourite brands

Jul 29, 2015

Acer, Samsung, MTN and Nokia are the most recognised technology brands, according to the new Ask Afrika Icon Brands announced yesterday. MTN and Nokia made it into the top echelons of brand awareness and customer loyalty by being awarded as Icon Brands. MTN also won the telecommunications product category, with Nokia winning the cell phone brand category. Samsung was named as the leader in the tablet category, and Acer as the leader in PCs and laptops. The Ask Afrika Icon Brand Awards celebrate South Africa’s most loved brands.

The coolest brands in SA

May 11, 2015

Samsung, Xbox and DStv are among the coolest brands in South Africa, as voted by the country’s youth. The Sunday Times Generation Next Survey Awards, in partnership with HDI Youth Marketeers and sponsored by Waltons, has returned for the 11th year to celebrate the most influential brands amongst the youth today. The annual event was held at the Sandton Convention Centre this year to accommodate the enormously growing platform that the Awards have become for marketers, brands and celebrities alike.

Brands don’t understand consumers

Apr 2, 2015

A new study has revealed a massive perception gap between how well businesses think they are marketing and their customers’ actual experience. The US study by IBM and Econsultancy found that almost 90% of marketers agree that personalising the customer experience is...

Tech sector boasts the most valuable brands

Feb 18, 2015

Technology companies once again dominate the list of the world’s most valuable brands. Apple is the most valuable brand in the latest listing by Brand Finance. Although not quite on a par with Ferrari or Lego in terms of brand strength, Apple still has a very powerful...