Consumers happy to share with trusted brands

Consumers in SA are more likely to share their data with open and honest brands. This is according to Charles Stretch, MD of leading bulk SMS provider SMSPortal, who says data privacy has been a hot topic since the discussion and introduction of the Protection of...

IT firms still the best brands

IT companies dominate the list of the world’s most valuable brands. The Brand Finance Global 500 shows that Apple is still the world’s most valuable brand, but Samsung is fast closing the gap. They are followed by Google, Microsoft and Verizon to round out the top...

Consumers reveal their top brands

Telecommunications operators and cell phone suppliers have been voted among South Africa’s top brands. The Sunday Times Top Brands Survey showed that MTN and Vodacom are both among the companies that consumers are most aware of, coming in second and third...

Which brands have cultural traction?

ICT brands are well represented in the latest Cultural Traction report from Added Value.  The top 10 on a global basis are: * Google; * Apple; * Samsung; * IKEA; * Microsoft; * Sony; * BMW; * Audi; * Coca-Cola; and * eBay. Cultural Traction 2013 involved 62 250...

Telkom Mobile, 8ta brands segmented

Telkom has announced to its employees that elements of the market, which had been serviced and marketed to under the 8ta brand, will soon be served under the Telkom Mobile brand. 8ta will not be discontinued, but will be repositioned into specific market segments....