Ricoh helps measure print campaign efficacy

Ricoh has made it possible for print service providers (PSP) to give marketers a way to measure the efficacy of their print material in achieving campaign objectives and KPIs by linking it to traceable, digital resources. Clickable Paper has a new feature that help...

Clickable Paper available locally

Ricoh has released Clickable Paper in South Africa, and discussions with potential customers are already underway. Clickable Paper has the ability to provide immediate one-touch access to up to six different online resources such as video or multimedia, Web sites,...