Aug 11, 2015
Marketers pay lip service to putting the customer at the centre of everything they do – but, in practice, many roadblocks still stand in the way of making customer obsession a reality. In a new Forrester/ANA survey of 61 marketing leaders, 87% agree that...
Jan 24, 2014
B2B marketing executives expect budgets to increase by 6% on average in 2014, with a total of 32% of recent Forrester/BMA joint survey respondents expecting some budget increase in the next year. But, despite this cautious optimism, notes Forrester VP and principal...
