Jul 31, 2014
Many organisations are investing significant sums and extensive time into implementing customer relationship management (CRM) systems for their purported ability to deliver improved customer relations and client retention, says Gary Allemann, MD, Master Data...
Jul 31, 2014
A few decades ago, bank managers and storekeepers used to know their individual customers’ shopping or banking behaviour, preferences and needs intimately enough to provide them with personalised advice, recommendations and service that encouraged customer loyalty....
Jul 30, 2014
Companies in traditionally business-to-business industries are often under the misapprehension that marketing initiatives are not for them. This is particularly true for the manufacturing sector, which is more sales dominant and less marketing oriented. While you...
Jul 30, 2014
While the past decade has been known for its technology-evolution and increased pace of business, it has not quite achieved its focus and success in terms of customer centricity. Quinton Pienaar, CEO of Agilitude, Africa’s first Salesforce.com reseller, says that this...
Jul 29, 2014
Marketing professionals are forever being swamped with snazzy new buzzwords and trends that are poised to transform marketing practices. This is especially true when it comes to CRM, which evolves and innovates at an alarmingly fast pace. It is difficult, as a result,...
