Oct 7, 2013
Social networking has been one of the most profound innovations to sweep the world. Today, it accounts for around 20% of all Internet traffic, a huge increase considering it was virtually zero five years ago, according to ComScore, says Frank Reinelt, senior director...
Sep 26, 2013
Every day, people are flooded by a deluge of information. It is sometimes difficult to keep up and one can feel downright overwhelmed between e-mails cluttering up your inbox at an alarming rate and being confronted by the rapidly updated blogs and feeds on the...
Sep 25, 2013
There is a belief that cold calls for the purpose of appointment setting leave many a recipient cold, but it is still cited as being the second most effective tool for growing one’s business – second only to referrals. Indeed, data from intelligence and lead...
Sep 23, 2013
As communications service providers increasingly focus on the customer, many are tackling the fundamental problem of getting a larger number of products to market faster, for example, by strengthening their offers by implementing centralised, co-ordinated product...
Sep 11, 2013
What are the roots of innovation as a social process and what is the relevance of the social nature of engagement in developing strategies for a social business, asks Marcela Ospina, digital strategist at Native. Citing Pentland’s The roots of innovation, “The actions...
